Prepare Faster · Plan Smarter · Win the Week

You Got Into
Coaching to
Develop Players.

Not to spend Sunday night rebuilding the same practice script from scratch in Excel. Not to manually enter your plays into Hudl after you already built them somewhere else. DoFO connects your entire game week — build once, use everywhere.

Founding Program pricing ends soon. Lock in $100/year before it's gone.

Prepare Faster
Plan Smarter
Win the Week
Build Once. Use Everywhere.
Prepare Faster
Plan Smarter
Win the Week
Build Once. Use Everywhere.
Prepare Faster
Plan Smarter
Win the Week
Build Once. Use Everywhere.
Prepare Faster
Plan Smarter
Win the Week
Build Once. Use Everywhere.
M
B
Matt Finn
& Brett Becker
Co-Founders
High School Football Coaches

We Were Doing It Twice.
So We Fixed It.

Every week we were building practice scripts in Google Sheets — rigid templates that fought us every time we tried to adjust. Then we'd enter the same plays into Hudl separately. Two systems, zero connection, double the work.

We weren't just losing time. We had no easy way to see what we'd actually repped in practice when it was time to build the call sheet. DoFO fixes all of it: build your play once, categorize it once, and watch it flow into your practice script, your call sheet, and your analytics automatically.

We're still coaching. That means DoFO gets better every season — because we're still living the same problems you are.

The Problem

Game Week Is Hard Enough.
Your Tools Shouldn't Make It Harder.

Here's what game week looks like when your systems aren't built for football.

🔁

You're Doing Everything Twice

Build the play in your spreadsheet, enter it in Hudl, reference it in the practice script. Three places. Same play. Every week. That's not a workflow — that's wasted time you'll never get back.

📊

Your Spreadsheet Fights Back

Excel and Google Sheets were built for accountants, not offensive coordinators. Every adjustment means reformatting. Every new formation breaks the structure. It's a part-time job just to maintain it.

🤔

Your Call Sheet Doesn't Know What You've Practiced

When you're building the call sheet Friday morning, you're guessing which plays are truly ready. That uncertainty costs you when the game is on the line in the fourth quarter.

📋

Your Staff Isn't Looking at the Same Thing

One coordinator has last Tuesday's script, another has the updated version, and nobody agrees on the depth chart. Every version mismatch is a missed rep and a gap in preparation.

💸

Paying for Tools That Don't Talk to Each Other

Film in one place, playbooks in another, schedules in a group chat. You're paying for multiple tools with no integration — and your AD is asking what the budget is actually buying.

📦

Your Program Knowledge Walks Out the Door

A coach leaves and takes every script, every install doc, and years of practice data with them. The next staff rebuilds from zero. DoFO keeps that knowledge inside the program — permanently.

The Solution

Build Once.
Use Everywhere.

Every feature in DoFO is connected. Your plays, your practice data, your call sheet — one system, not four.

Game 7 Call Sheet · Live
REPPED IN PRACTICE
IN GAME PLAN
01

A Call Sheet Built From
What You've Actually Practiced.

Your call sheet pulls directly from your game plan and practice data. You can see at a glance which plays your kids have repped — and how many times — before you ever call them on Friday night.

Make smarter decisions with your limited reps. Know what's truly ready before the game starts.

Connected Call Sheet Practice Rep Tracker Game Plan Integration Data-Driven Decisions
Tuesday Practice · Week 7
02

Stop Rebuilding
Your Script Every Week.

Flexible practice templates replace your rigid spreadsheet. Adjust periods, move plays, and update the script in seconds — no reformatting, no broken formulas. Share it with your entire staff the moment it's ready.

Every rep gets logged automatically. No separate data entry. No doing it twice.

Flexible Templates Period Builder Live Staff Sharing Auto Rep Tracking
Offensive Playbook — Spread 11
03

Build a Play Once.
Categorize It Once.
Use It Everywhere.

Add a play to DoFO and tag it with formation, concept, down-and-distance, and situation — one time. From that point forward it flows into your practice scripts, call sheet, and analytics automatically. No re-entering in Hudl. No duplicating across spreadsheets.

Your playbook becomes the engine that runs the rest of your game week.

Single Entry Auto-Categorization Hudl-Free Workflow Install Packages
Wristband — Offensive Skill
04

Wristbands That Write
Themselves.

Because your call sheet is already built from your game plan, your wristbands generate in one click. Update a play and the card updates instantly. Manage your roster and depth chart in the same place — one live version, every coach aligned.

Get your Thursday nights back. Your kids get cleaner cards, and your staff stops guessing.

Auto-Generated Wristbands Roster Management Live Depth Charts One-Click Updates
📊

Analytics

Practice rep data flows automatically. Know your tendencies and personnel usage without extra work.

📝

Meeting Notes

Log installs, film reviews, and staff meetings. Nothing leaves when a coach does.

📲

Any Device, Anywhere

Sideline. Film room. Kitchen table. DoFO works wherever you are — phone, tablet, or laptop.

👥

Whole Staff. One Cost.

Every coach on staff gets full access. No per-seat fees. One flat rate for the whole program.

Without DoFO

  • Building the same practice script from scratch every Monday
  • Entering your plays in your script, then again in Hudl
  • Building a call sheet without knowing what's been truly repped
  • Every coach looking at a different version of the depth chart
  • Program knowledge walking out the door with every staff change
VS

With DoFO

  • Flexible templates that carry your structure forward week to week
  • Build a play once — it flows everywhere, automatically
  • Call sheet built from real practice rep data, not guesswork
  • One source of truth — every coach, every device, in sync
  • Institutional knowledge locked into the program, permanently
Founding Program Offer

Lock In Before
The Price Changes.

20 programs. One founding rate. Your feedback shapes what DoFO becomes next.

Founding Program Rate
$100
per program / per year · entire staff included
$199/year after founding period
~10 of 20 spots remaining. First-come, permanently locked.
Claim Your Founding Spot →

What Founding Programs Get

  • Permanent $100/year rate lock — forever, regardless of future pricing
  • 30-day free trial — get fully onboarded before you spend a dollar
  • Direct line to Matt & Brett — your feedback shapes the roadmap
  • Priority access to every new feature before public release
  • One-on-one onboarding call to get your plays and depth charts loaded fast
  • Every coach on staff included — no per-seat fees, ever
  • Founding Program recognition on your program profile
From the Beta

Real Programs.
Real Results.

DoFO is live with programs in our coaching network. Here's what they're telling us.

"Our practice planning used to be a mess of spreadsheets and group texts. Now every coordinator is looking at the same script before we even hit the field on Tuesday."

HC
Head Coach
Beta Program · Midwest

"The wristband builder alone saves me two hours every Thursday night. The kids get cleaner cards and I'm not up until midnight re-entering the game plan."

OC
Offensive Coordinator
Beta Program · South
More Coming Soon We're collecting formal quotes from our 10 beta programs. Become a founding program and be the first name on this wall.
The Decision

This Friday Night,
Make Every
Rep Count.

Your staff aligned. Your call sheet built from real practice data. Your program's knowledge locked in for this season and every one that follows. Start your free trial today and be ready to roll before next game week.

Start Your Free 30-Day Trial →

No credit card required. Questions? [email protected] — Matt or Brett will reply personally.